From mobile phones, to carpet cleaning services, to childcare, it’s rare for a consumer to blindly make a purchase decision without reading through several online reviews. In 2019, statistics revealed that 90% of shoppers read at least one online review before deciding to visit a business. At least one — but usually more than one.
1. Social Proof Drives Purchases
We’re more likely to make a purchase if others around us—even total strangers—agree that it is a good decision.
2. They Make You More Visible
Most shoppers will look on search engines like Google and Bing, or even on Facebook, when deciding what to buy.
3. They Make You Look Trustworthy
One of the more interesting findings of recent research is just how powerful reviews are at building your company’s online identity.
4. They Expand the Conversation About You
When people have good things to say, they are also more likely to share their reviews on more sites, including external websites like Yelp, FourSquare, and TripAdvisor.
5. They Are Increasingly Essential to Decision Making
Almost two-thirds of shoppers think that online reviews are an essential part of the decision-making process.
6. They Have a Clear Impact on Sales
Brands that are viewed positively have better sales, but even improving your star rating can have a positive effect on your sales.
7. They Give You An Open Line to Consumers
These reviews also give you a forum to be frank with consumers, and reinforce positive reviews with thanks, or promotions. More importantly, they also give you a way to quickly rectify a poor review and show that you care.
Having easy access to the web has radically changed the way people shop for almost everything today.
It’s essential for a local business to pay close attention to their online presence.
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