Pete, the Heat-and-Air Guy Pete is a heat-and-air guy. The season is changing over to AC time. Hot enough outside for people to turn on the air. That’s when they discover they have a problem. First step. They search Google reviews for a local heat-and-air technician. Pete has been diligent in keeping his reviews 1) numerous, 2) high-ranking and 3) current. Because he “shines online,” this means he’s getting contacted…
Defusing Negative Online Reviews
Picture this. A hard-working, small-business owner with high integrity and deep love for his business – but his Google ranking hovers down around 2.8! Yikes. Silent Customer Thief This is an actual situation that we happened to come across a few days ago. Who knows how much business this owner has lost as his Google listing is passed over. No wonder we call it the “silent customer thief.” This business…
Gain a Customer? Retain a Customer? We Help You Do Both!
Attention Business Owner When it comes to customers, where are you investing the most of your time, attention, and dollars? This is a powerful question for every business owner to ask – and answer. Check out these statistics: Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% increases profits 25-95%. The success rate of selling to a customer you already…