Picture this. A hard-working, small-business owner with high integrity and deep love for his business – but his Google ranking hovers down around 2.8! Yikes.
Silent Customer Thief
This is an actual situation that we happened to come across a few days ago. Who knows how much business this owner has lost as his Google listing is passed over. No wonder we call it the “silent customer thief.”
This business had two negative reviews. Just two! But there were so few positive reviews that the negative reviews pulled the rating down. And those negative reviews are not going to go away.
The sad part is that it doesn’t have to be this way. The solution is super simple and could potentially increase the new customer rate exponentially.
How To Defuse Negative Reviews
- Address them immediately. These are voices that want to be heard. Don’t explain away their pain. Take ownership. This response is what they are looking for and you may save that customer. This response is what your fans are expecting of you as well.
- Let the strength of numerous positive reviews counteract the negatives. Continually ask your customers to leave reviews.
- Let your fans come to your defense. We find that few business owners take this into consideration. The more happy, satisfied customers you have, the more likely they will be to come to your defense. Happy customers can be very loyal and protective.
Don’t let negative reviews muddy up your online billboard! Take action steps to shine online!
Too Busy? Let Us Work For You
If all this sounds like too much for your busy schedule, check out Cash Flowing 2 You Reputation Management Agency. We can help you shine online.
The investment more than pays for itself in retaining current clients and gaining new business. More details HERE
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