How High-Tech Must a Small-Business Owner Be?

Like a High-Wire Act

It’s a little like a high-wire act for the owner of a local business. Whether it’s the local attorney, plumber, roofer, gift shop owner, or owner of the corner diner, each one has a different level of tech savvy.

Some truly are high-tech and know the cyber world. They grasp the need to either stay on top of what’s going on, or they make sure they have access to those who know.

Others are not so fortunate. We at CF2Y consistently come in contact with local business owners who, because of their lack of high-tech savvy, choose to ignore it. (Head-in-the-sand solution.) They ignore it to their peril.

Technology In Small Business

Despite a wealth of available technology for small business owners to grow their business, research shows that fewer than half of them use technology for anything beyond accounting functions.

Below is a quote from a Forbes article referring specifically to FinTech, but it applies across the board when it come to technology in small businesses.

It’s a great democratization of services [referring specifically to FinTech], but also a warning to businesses that there is no excuse these days for not embracing the latest technologies — and those who refuse will certainly be losing business.

Get  that? No excuse…  

*https://www.factorfinders.com/small-business-owners-and-technology 

Make a Good Showing in Google

One of the more crucial facets of technology is making a good showing on Google, because Google is the place where consumers to go find a local business. Low-ranking reviews, older reviews (older than two weeks), or reviews few in number cause today’s consumers to pass over that business.

Today’s business owner may not need to be high-tech. Mid-tech will do. Just step out and take action!  

Cash Flowing 2 You Reputation Management Agency software keeps a steady stream of fresh reviews coming to you, not just on Google, but also on other review sites where consumers search.

It’s all done-for-you. Simple. Effective. Affordable.  Click HERE.

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