High-level competition makes running a local medical practice a tough go in today’s digital-based world. The need for a strong online presence makes it even tougher.
Most medical professionals, and their staff, have little time to be concerned about online exposure.
Today’s patients select their medical providers based on a few major factors. One, of course, is location. Most of your patients will be from surrounding areas. It’s important to target your immediate location.
When we work with medical practices, one of the first steps we recommend is that they set up Google Business Profile (formerly Google My Business.) This gives you the local presence that you need. Google Business Profile is the first step in location-based digital marketing.
Check out our recent blog that gives all the details for this setup.
Yet another way to build credibility is with a strong Google presence. Today’s consumers look for Google reviews that are high-ranking, numerous, and recent. (Recent being within the past 2 weeks!)
Customer feedback is also crucial. Consumers (and your potential new patients) are looking for positive comments (feedback). Always on their mind is the question, “Why should I trust your practice.” Positive feedback answers that question.
Consumers who are deciding between your practice and a competitor will most likely research online. It is crucial that you dominate Google search results with great reviews and positive feedback.
These marketing strategies are not something you should leave to chance. Take steps today to ensure you are not sending potential patients to your competition.
Do Independent Medical Practices Need Location-Based Digital Marketing?
The answer is a resounding YES!
Let Cash Flowing 2 You help make it happen. Contact us HERE.
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