Many small business owners are so busy running their business, and on the hunt for new customers, they haven’t the time to monitor their online “reputation.” It’s simply not on their radar. But… it should be.
This is known as “reputation management.” Check this out:
Reputation management is the art of controlling what people see when they search for you on Google, as well as how you respond to what people are saying about you. And since the internet is a huge place, there’s a lot that goes into it. Reputation management includes everything from optimizing your SEO strategy so that the right sites appear in search results, to the way you respond to customer reviews.*
A poor showing (a tarnished reputation) on Google – or anywhere on the Net for that matter – can cause your business to lose potential customers, and you may never know why. Worse yet, you may be losing customers and not realize you’re losing them.
What causes a tarnished reputation? Perhaps negative reviews. Or a low number of reviews. Perhaps the reviews are dated – from months ago. (Today’s consumers want reviews that are fresh – meaning within two weeks.)
Because it’s crucial to the life of a small business, business owners would do well to grasp the concept of online reputation management.
People want to buy from brands that they can trust, and establishing a reputation management strategy is one of the best ways to establish that trust and build quality relationships with the browsing public.
Cash Flowing 2 You Online Reputation Management Agency offers a full done-for-you system. We help you establish your reputation management strategy. Contact us today and let’s chat. 918.884.7332
*https://www.manta.com/resources/small-business-experts/creating-a-reputation-management-strategy-that-gets-results/
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