Pete, the Heat-and-Air Guy Pete is a heat-and-air guy. The season is changing over to AC time. Hot enough outside for people to turn on the air. That’s when they discover they have a problem. First step. They search Google reviews for a local heat-and-air technician. Pete has been diligent in keeping his reviews 1) numerous, 2) high-ranking and 3) current. Because he “shines online,” this means he’s getting contacted…
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