When talking with owners of local businesses, we at CF2Y encourage them to not be satisfied with reviews only on Google alone. But to add in other directories. To be active in several areas. These are known in the industry as “citations.” While Google may change their algorithms with regard to reviews, you can still shine on other sites and locations Reviews on your business website can either be static…
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7 Reasons Online Reviews are Crucial for Your Company
From mobile phones, to carpet cleaning services, to childcare, it’s rare for a consumer to blindly make a purchase decision without reading through several online reviews. In 2019, statistics revealed that 90% of shoppers read at least one online review before deciding to visit a business. At least one — but usually more than one. 1. Social Proof Drives Purchases We’re more likely to make a purchase if others around…
Google or Yelp for Your Online Reviews?
As the owner of a local business your time is extremely valuable. “Time is money,” is not just a catch-phrase. It’s the truth. That being said, where should you invest time, money, and energy with regard to your online presence? I.e., your online reviews. Is Yelp still in the running. Or are they washed up? Early on in Yelp’s history, they made the decision to be a long-form review site.…