Customers WANT to Be Heard As the owner of a small business, have you ever wished you were a mind reader? You wish you knew what your customers were thinking and feeling about your services and/or products? The fact that you’re thinking in this vein is a good sign. You work hard to please your customers, but are you doing enough? Or are you missing a key ingredient? If you…
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How High-Tech Must a Small-Business Owner Be?
Like a High-Wire Act It’s a little like a high-wire act for the owner of a local business. Whether it’s the local attorney, plumber, roofer, gift shop owner, or owner of the corner diner, each one has a different level of tech savvy. Some truly are high-tech and know the cyber world. They grasp the need to either stay on top of what’s going on, or they make sure they…
Leave Competition in the Dust with Your Business Kiosk
Pete, the Heat-and-Air Guy Pete is a heat-and-air guy. The season is changing over to AC time. Hot enough outside for people to turn on the air. That’s when they discover they have a problem. First step. They search Google reviews for a local heat-and-air technician. Pete has been diligent in keeping his reviews 1) numerous, 2) high-ranking and 3) current. Because he “shines online,” this means he’s getting contacted…