As the owner of a local business your time is extremely valuable. “Time is money,” is not just a catch-phrase. It’s the truth. That being said, where should you invest time, money, and energy with regard to your online presence? I.e., your online reviews. Is Yelp still in the running. Or are they washed up? Early on in Yelp’s history, they made the decision to be a long-form review site.…
Online Searchability
Cyberspace reminds me of our Milky Way galaxy. So massively huge we can barely comprehend. The local business owner can so easily float away into outer cyberspace and disappear. Scary thought. How are stars, and asteroids, and planets discovered and studied in outer space? By powerful telescopes that bring objects into clear focus. If you are the owner of a local business, you must create your own powerful telescopes and…
Customer Connections – Customer Options
For the local business owner, connecting with your customer has never been more crucial. Why do I make that statement? Because today’s consumers have SO MANY options in HOW they connect with you. It’s up to you to Stay in contact Make it super easy for them to connect Respond. Respond. Respond If you ignore #3 you are already on a slippery slope to losing your customers (or potential customers)…