High-level competition makes running a local medical practice a tough go in today’s digital-based world. The need for a strong online presence makes it even tougher. Most medical professionals, and their staff, have little time to be concerned about online exposure. Today’s patients select their medical providers based on a few major factors. One, of course, is location. Most of your patients will be from surrounding areas. It’s important to…
Is My Reputation Tarnished? Oh My!
Many small business owners are so busy running their business, and on the hunt for new customers, they haven’t the time to monitor their online “reputation.” It’s simply not on their radar. But… it should be. This is known as “reputation management.” Check this out: Reputation management is the art of controlling what people see when they search for you on Google, as well as how you respond to what…
Wish You Were a “Customer Mind-Reader?”
Customers WANT to Be Heard As the owner of a small business, have you ever wished you were a mind reader? You wish you knew what your customers were thinking and feeling about your services and/or products? The fact that you’re thinking in this vein is a good sign. You work hard to please your customers, but are you doing enough? Or are you missing a key ingredient? If you…