Like a High-Wire Act It’s a little like a high-wire act for the owner of a local business. Whether it’s the local attorney, plumber, roofer, gift shop owner, or owner of the corner diner, each one has a different level of tech savvy. Some truly are high-tech and know the cyber world. They grasp the need to either stay on top of what’s going on, or they make sure they…
local business owner
Leave Competition in the Dust with Your Business Kiosk
Pete, the Heat-and-Air Guy Pete is a heat-and-air guy. The season is changing over to AC time. Hot enough outside for people to turn on the air. That’s when they discover they have a problem. First step. They search Google reviews for a local heat-and-air technician. Pete has been diligent in keeping his reviews 1) numerous, 2) high-ranking and 3) current. Because he “shines online,” this means he’s getting contacted…
Defusing Negative Online Reviews
Picture this. A hard-working, small-business owner with high integrity and deep love for his business – but his Google ranking hovers down around 2.8! Yikes. Silent Customer Thief This is an actual situation that we happened to come across a few days ago. Who knows how much business this owner has lost as his Google listing is passed over. No wonder we call it the “silent customer thief.” This business…