Are you old enough to remember when as a local brick-and-mortar business, all you had to do to court your local consumers was to have a great yellow pages ad. That’s where everyone searched for a local business. (Plumber, roofer, pest control, realtor, chiropractor, daycare, and on and on the list goes.) Those were the days… Not today! How are today’s consumers searching for a local business? Statistics tell us…
online reputation management
Online Searchability
Cyberspace reminds me of our Milky Way galaxy. So massively huge we can barely comprehend. The local business owner can so easily float away into outer cyberspace and disappear. Scary thought. How are stars, and asteroids, and planets discovered and studied in outer space? By powerful telescopes that bring objects into clear focus. If you are the owner of a local business, you must create your own powerful telescopes and…
Customer Connections – Customer Options
For the local business owner, connecting with your customer has never been more crucial. Why do I make that statement? Because today’s consumers have SO MANY options in HOW they connect with you. It’s up to you to Stay in contact Make it super easy for them to connect Respond. Respond. Respond If you ignore #3 you are already on a slippery slope to losing your customers (or potential customers)…