As the owner of a local business your time is extremely valuable. “Time is money,” is not just a catch-phrase. It’s the truth. That being said, where should you invest time, money, and energy with regard to your online presence? I.e., your online reviews. Is Yelp still in the running. Or are they washed up? Early on in Yelp’s history, they made the decision to be a long-form review site.…
How Do Consumers Search for a Local Business?
Are you old enough to remember when as a local brick-and-mortar business, all you had to do to court your local consumers was to have a great yellow pages ad. That’s where everyone searched for a local business. (Plumber, roofer, pest control, realtor, chiropractor, daycare, and on and on the list goes.) Those were the days… Not today! How are today’s consumers searching for a local business? Statistics tell us…
Online Searchability
Cyberspace reminds me of our Milky Way galaxy. So massively huge we can barely comprehend. The local business owner can so easily float away into outer cyberspace and disappear. Scary thought. How are stars, and asteroids, and planets discovered and studied in outer space? By powerful telescopes that bring objects into clear focus. If you are the owner of a local business, you must create your own powerful telescopes and…