Many small business owners are so busy running their business, and on the hunt for new customers, they haven’t the time to monitor their online “reputation.” It’s simply not on their radar. But… it should be. This is known as “reputation management.” Check this out: Reputation management is the art of controlling what people see when they search for you on Google, as well as how you respond to what…
Wish You Were a “Customer Mind-Reader?”
Customers WANT to Be Heard As the owner of a small business, have you ever wished you were a mind reader? You wish you knew what your customers were thinking and feeling about your services and/or products? The fact that you’re thinking in this vein is a good sign. You work hard to please your customers, but are you doing enough? Or are you missing a key ingredient? If you…
How High-Tech Must a Small-Business Owner Be?
Like a High-Wire Act It’s a little like a high-wire act for the owner of a local business. Whether it’s the local attorney, plumber, roofer, gift shop owner, or owner of the corner diner, each one has a different level of tech savvy. Some truly are high-tech and know the cyber world. They grasp the need to either stay on top of what’s going on, or they make sure they…